Role Summary
The Social Media Manager will take ownership of BaRupOn's social media presence and growth. This includes strategy development, content planning, team coordination (designers/writers), campaign execution, performance tracking, and continuous optimization. Ideal candidates are both strategic thinkers and hands-on executors with a pulse on digital trends and content innovation.
Key Responsibilities
• Develop, implement, and manage BaRupOn's social media strategy to align with business goals.
• Oversee content creation and publishing across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, Threads, etc.).
• Manage the social media calendar, ensuring consistent voice and brand messaging.
• Coordinate with internal teams and freelancers for content production (visuals, video, articles, etc.).
• Analyze platform performance using tools like Google Analytics, Meta Insights, and Sprout Social (or similar).
• Respond to community questions, foster engagement, and build relationships with key stakeholders.
• Report on KPIs monthly and adjust strategies accordingly.
Qualifications
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3–5 years of experience in social media management (B2B or government/contracting sector a plus).
• Excellent written and verbal communication skills.
• Proficient with social media tools (e.g., Hootsuite, Buffer, Later, Meta Business Suite).
• Experience with graphic tools like Canva or Adobe Creative Suite.
• Ability to multitask, prioritize, and manage time effectively.
• Knowledge of SEO and paid media is a plus.
What We Offer
• Career growth opportunities in a scaling startup
• Creative freedom and support for experimentation
• Meaningful work that supports small businesses
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