Job Description
Position Specification Role Title: Director of Global Marketing
Reports to: VP of Global Aftermarket
Location: Blaine, MN
Business Unit: Corporate
Travel: As required, approximately 20%
The Company Established in 1883, CPM Holdings is a leading supplier of process equipment and technology for the animal feed, oilseed, bioenergy, compounding, engineered materials and human food processing industries. The Company operates through four segments: California Pellet Mill, Crown, CPM Extrusion, and CPM Thermal Processing which design, produce and support equipment and systems under globally recognized brands. CPM Holdings is headquartered in Waterloo, IA and has more than 1,300 employees with production facilities in the Americas, Europe, and Asia.
California Pellet Mill (“CPM”) is the Company’s largest segment, representing ~70% of FY 2020 EBITDA. It operates as a global leader in process equipment for particle preparation, pelleting and size reduction applications in the animal feed, oilseed processing and biomass end-markets. CPM’s product offerings include pellet mills, conditioners, coolers, flaking mills, crackers, hammer mills and briquetting presses sold under the California Pellet Mill, Roskamp Champion, and Di Più brands. In addition, CPM offers process control and automation solutions in Americas under its Beta Raven brand. CPM generates ~32% of its sales from aftermarket parts.
corporate.cpm.net
CPM is owned by American Securities, a leading middle-market U.S. private equity firm Based in New York with an office in Shanghai. American Securities invests in market-leading North American companies with annual revenues generally ranging from $200 million to $2 billion and/or $50 million to $300 million of EBITDA. American Securities and its affiliates have approximately $23 billion under management.
The Position The role will have responsibility for overseeing and setting the marketing strategy for CPM as a whole and the individual business units to support incremental sales growth throughout the business. Laying out the brand value proposition, USP development and managing partners in support of our message. This role reports through the corporate structure to the Head of Aftermarket/CMO and will be the key leader in driving our marketing execution. Success in this role will be determined by customer & employee survey results, qualitative lead generation and incremental sales derived from our marketing efforts.
Duties & Responsibilities: - Create and lead team drive overall brand value proposition and marketing strategy, including, print, digital, trade shows and through our direct sales channel
- Direct resources to derive the most value to support the brand initiatives and incremental sales
- Leverage data to support our marketing decisions
- Drive digital marketing initiatives, including website optimization, SEO/SEM, social media, and marketing automation.
- Manage marketing partners to implement marketing strategy
- Manage overall trade show efforts through team members
- Set annual marketing budget and manage spend
- Work with individual business units to develop effective marketing strategies customized messaging for each market
- Develop & implement corporate communications strategy
- Lead global organization on marketing efforts to improve CPM positions in key markets and drive sales leads
- Set overall strategy of CPM to external stakeholders
- Set KPI’s to measure performance of marketing campaigns.
The Qualifications & Prior experiences - 10+ years experience in Marketing & communications in a multi-cultural, diverse and fast paced environment
- Developing and implementing overall corporate marketing strategies in a B2B environment, including:
- Overall brand value proposition
- Individual BU marketing strategies
- Developing, with support from team, unique selling points
- Digital and automated marketing tools
- Vendor management
- Trade show management
- Creation of marketing budgets
The Person The successful candidate must be a strong cultural fit and bring high level of ethical, intellectual, professional and personal values that complement the team and Company culture.
- Demonstrated ability to provide strategic direction and collaborate effectively with both senior management and team members execute effectively on the set strategy. Ability to lead and drive execution while being flexible and open-minded
- Strong relationship builder with exceptional communication and interpersonal skills both within an organization and externally. High level of emotional intelligence
- Builds credibility and inspires confidence and trust. Assertive in style, but respectful of others, and skilled in navigating competing organizational priorities and agendas
- High energy, self-motivated, and hands-on management style working with all levels of the organization to drive performance and continuous improvement using an analytic and metrics-based approach
Education An undergraduate degree in Marketing, Business or related field.
Salary Range: $140,000-$180,000 USD Annually.
CPM Acquisition Corp. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. CPM Acquisition Corp. offers competitive compensation and benefits, including paid holidays and vacations, 401k, medical/dental insurance, tuition assistance, and more.
Job Tags
Full time, Work at office, Flexible hours,